Page experience has been one of the main reasons we’ve created Focus Pages and it goes a little beyond just page speed and coding propriety. Time on page, bounce rates, number of pages visited are also very important and we’re getting clear signals that their importance is shifting.
We already address speed and https and give resources to our users, so they will be prepared for the update.
Because we get so much data from so many websites, our Chances of Ranking algorithms will get recalibrated with new data once the update fully goes live.
The probabilities will most probably shift to favour some of the ranking factors from this update.
What is the SERP Checker Cloud?
The SERP Checker Cloud is a service that Squirrly developed to provide accurate ranking data inside the Focus Pages section and inside the Rankings section.
You will still get access to the Rankings section, even if you don’t have the SERP Checker Cloud, but the ranking data will be taken from Google Search Console, which is not an exact position – it’s an average. Also, you can’t use it to check data for any kind of keyword whenever you want — you can only check keywords from within GSCs database for your site.
So, one of the benefits of getting a plan that includes the SERP Checker Cloud is this:
👍 Ranking data will come from our Private SERP Checker Cloud Services and you will see exact positions for any keyword you want to check.
What is the difference between Focus Pages and the SEO Live Assistant?
The SEO Live Assistant can be used to optimize your pages for SEO.
Focus Pages analyzes a page’s chances of ranking taking into account over 113 ranking factors that Google also takes into account when deciding if to rank a page on Google and on which position.
One of the things the Focus Pages system checks for is whether your page is optimized using the SEO Live Assistant (to ensure you have Search Relevance). But it also looks at things like:
the keywords you are targetting,
whether you have backlinks for that page,
whether you have inner links,
and many more other factors that impact your chances of ranking.
A team can influence the ranking factors for about 10 pages at a time. Getting traffic, social media shares, writing better and longer content, making sure visitors have a good experience on a page — all these take a lot of focus.
By influencing the ranking factors and turning those Red Dots to Green, you start ranking higher and improving the chances of ranking on the first page.
Once a page starts ranking in TOP 10 on Google, then you no longer need to focus on tweaking the page and you can just check its ranking from the Ranking Section of Squirrly, to make sure it stays in top 10.
This frees up space for new pages you want to start ranking (new pages that you can set as Focus Pages).
Having a page set as Focus Pages doesn’t influence the SEO Live Assistant for that page.
Whether you have that page set as Focus Page or not, the SEO Live Assistant will check for the same number of items.
How Does Squirrly Determine if a Keyword is Easy to Rank for?
For keyword research: To determine if a keyword is easy to rank for, we look at the TOP 10 positions in Google for that keyword and compare your web authority against theirs.
We use our Market Intelligence for this. You can learn more about it below:
Over 8 years of stored data inside our databases, using APIs from our own Squirrly SPY, ContentLook, Workers (processing technology created by Squirrly), Crawlers, SERP Checker Cloud by Squirrly.
Plus APIs from: MOZ, Majestic, Piwik, Google Search Console, Google Analytics, Alexa (the analytics data company, not the Siri alternative), SEMrush. Plus Plus: data collected and stored from those APIs for many years.
We have propiretary technology and algorithms working around the clock for our Market Intelligence service that we use in Squirrly SEO tools such as:
Such proprietary tech designed by the Squirrly Company was used by Telenav, Microsoft, Ann Handley, Neil Patel, Top Gear, CyberGhost, SeedCamp.
I Create YouTube Videos. How Can Squirrly Help Me Rank My Videos?
You can use some of the features from Squirrly for platforms like YouTube.
For example, you can use the keyword research tool to determine what topics you should tackle when creating content that you want to distribute via YouTube.
Using the SEO LIVE Assistant feature, you can also optimize your video descriptions for your target keyword (you can do the optimization inside the Cloud App or using the WordPress plugin and then simply copy/paste the optimized content as your YouTube description).
Can I use Squirrly for a Site That’s Not Built on WordPress?
The Squirrly Cloud App can help if you want to use Squirrly for sites that are NOT on WordPress.
Some features such as Focus Pages are not available, but the Cloud App can be used to:
perform keyword research
build your keyword portfolio
optimize using the SEO Live Assistant
A comparison between Squirrly SEO for WordPress and Squirrly SEO Cloud App (for all other kinds of websites) can be seen here:
^^ The ! mark you see on the graphic means that you need to look further inside that place and you will see that some features have red dots with NO, which means they are not included in the Cloud App.
So perfect green means all is included. Green with! requires attention, because some parts of that are not included in Cloud, only in Plugin+Cloud.
It’s important to mention that the Squirrly SEO Live Assistant works from the Cloud App and helps you optimize all your content from pages built with:
and any other builder.
You just build out the text with SEO Live Assistant to make sure it’s perfectly SEO (which reads: Search Relevant) and then you copy it bit by bit into the page, wherever you need to place each bit inside the design of the page.
Q: If I don’t use WordPress, can I still use all the features? Would there be any feature I can’t use? How much will the fact that I’m not on WordPress and can only use your cloud version affect my ability to rank high on google?
A: Some features are not available in the Cloud App. For example, you will not be able to use Focus Pages. Because of how the Focus Pages system works, we are unable to offer this feature unless you use WordPress. Also, the Cloud App won’t help you optimize the metadata and descriptions. That is only available with the Squirrly SEO WordPress plugin.
However, all the following features are included Cloud version, which means you can use the cloud app to perform key SEO tasks to rank higher.
SEO Live Assistant to optimize content in real-time;
SERP Checker Cloud (if you are on a plan that includes this)
^^ all are included. So it’s still a solid SEO software, even though it’s missing: Next SEO Goals and Focus Pages, which we can only fully provide when used together with the WordPress plugin.
– Keyword research. You can use Squirrly’s keyword research tool to find keywords that people are typing into Google and analyze their potential;
– Keyword Management for different SEO Strategies using Labels;
– On-Page SEO. You can use the SEO Live Assistant to create optimized product descriptions or optimized blog posts, for example. (you would create the optimized content on the Cloud App and then copy-paste it on your website)
- SEO Audits for the pages you want to track
– Google Ranking monitoring
Changing URL in WordPress Block Editor (Gutenberg)
Changing Permalink In The Document Sidebar
If you edit a post or a page in the new Block Editor of WordPress, just click on the document tab in the right sidebar, you will be able to see a permalink option where you can change URL slug.
Now if you click on the Permalink section, it will show an input that mainly allows you to edit the slug for your post/page. Also, make sure that you click on the Update button right after changing your permalink in order to apply the changes that you made right away.
What does Squirrly mean when they write Keyword in their tools and documentation?
We use “keyword” quite a lot in our software products and also in our documentation.
Keyword is a word which here and everywhere where we write means:
“keyword or keyphrase (key phrase). it can be made up of one word or ten words. Length doesn’t really matter for the purpose of this definition”
There you have it.
Some people think a keyword is only something like “wordpress”. Whereas something like “wordpress premium themes” is a key phrase.
We don’t care about such lengthy and complicated definitions. We’re calling all of them keywords, in order to be able to provide as much clarity as possible.
If anybody ever asks you about this, just refer them to this page.
At the Squirrly company we also think of topics in terms of keywords.
“WordPress Premium Themes” is a topic and a keyword at the same time. Therefore, we usually just use either “topic” or “keyword” in such cases, so that we do not repeat ourselves.
The topic of a page, of an article, of a presentation, or of a video could very well be the keyword that you’d optimize that content type for.
Does Google Still Take Keywords Into Account When Displaying Search Results?
Answer 1: Yes, the search engine which owns almost 80% of the market does concern itself with showing accurate information regarding that which people try to find online.
OR: read the following answer to your question (Hint: it’s the better one):
Answer 2: Yes, there are clear indicators that prove Google still takes keywords into account when displaying search results. It would be pretty weird to display search results for keywords that someone searches for without using the keywords that someone searches for.
As you yourself can see in Answer 2: you understand what I’m typing much better because you get to read what you intended to read when you wrote your own words.. your own keywords.
My keywords match your keywords, and you prefer Answer 2 as opposed to Answer 1. Therefore, if Google would send you to a page which only contained answer 1, you’d immediately feel like you landed on the wrong page and you’d hit the BACK button in your browser. That would send a signal to Google telling them that you don’t like the page.
Their people and also their system have seen this happening quite often.
In the first answer I provided, I just wrote similar words to your keywords and you felt like you weren’t reading an answer for your exact question.
Engineers at Google are very smart and they know these things better than anyone else. Do not believe the hype, do not believe articles written by others on the web with the sole purpose of making them sound smart and desirable.
By using the right sets of words, it will be easier for your answers and your pages to match the intent of the person searching on the web.
In the last Quarter we’ve seen many indications that Google cares about exact keywords even more than it did in the past. If your page is 100% Optimized for a keyword and the items inside Focus Pages in Squirrly SEO are turned to Green, you will always outrank pages that weren’t written 100% for that exact keyword.
Sometimes, you’ll see the TOP 10 positions for “anime toys” be completely different than TOP 10 positions for “best anime toys”, or “anime best toys”, etc.
Google knows that people need to see the keywords they searched for inside the articles they land on. If you want more indication of this, see how Google tries to match the META Description when displaying search results. Sometimes it doesn’t care about the META Description you wrote. They will show to their user a Meta Description that is as close to the exact keywords as possible.
Therefore, they keep using keywords. [this article is about Keywords in general, NOT about META keywords]
Black Friday 2020
Up to 90% OFF on Squirrly SEO, ContentLook, Starbox PRO, Squirrly SOCIAL, Education Cloud 2020, Squirrly SPY