FAQ

Changing URL in WordPress Block Editor (Gutenberg)

Changing Permalink In The Document Sidebar

If you edit a post or a page in the new Block Editor of WordPress, just click on the document tab in the right sidebar,  you will be able to see a permalink option where you can change URL slug.

Now if you click on the Permalink section, it will show an input that mainly allows you to edit the slug for your post/page. Also, make sure that you click on the Update button right after changing your permalink in order to apply the changes that you made right away.

If you are using Squirrly SEO Live Assistant to optimize your article, make sure you include the keyword in the post/page URL.

How Unique Are The Daily SEO Goals?

Private SEO Consultant.

Private. It’s yours. The advice is also made specifically for you and for your current website.

If you have 7 sites, you’ll most probably get different Daily SEO Goals on each site.

Everything is unique, because Squirrly’s SML (Squirrly Machine Learning), analyzes all data about your site (part of it from within WordPress, part of it from our Cloud Services). Then it compares it to multiple patterns analyzed for other websites which went through Daily SEO Goals and Focus Pages Tasks AND reached success!

It basically does what a real human SEO Consultant should do:

  • looks at your situation
  • finds the priority tasks that need solving
  • tries to find which tasks will move you the closest to the First Page of Google
  • analyzes how much time it would take to get you in TOP 10
  • then compares all data and finds your golden nuggets, which he then tells you and you pay him for the work he did, because it was extremely valuable.

The Golden Nugget the Consultant will offer you is:

the few things you can easily get done, very fast which will also have the biggest potential impact on your POSITIONS in the Google Search Engine.

Just like a real human SEO Consultant who’s really good at his job, Squirrly’s SML and the Daily SEO Goals panel will not waste your time with trivial tasks.

Everything it says is aimed at getting you to TOP 10 in the shortest time-frame possible.

And better than what some human consultants could do (I mention some, and here I’m talking about consultants with 1 to 3 years of experience only) : it will bring you your Goals according to evolution data, progress and achievements of over 600,000 sites that were catalogued and tracked by the Squirrly Company since we first publicly launched Squirrly SEO back in 2013.

Those are many years of experience, and we were lucky to have kept all the data. Because Squirrly SEO was always powered by crawlers, SERP Checkers and Analytics (at one point we even had our own), we have stored a lot of data about how WordPress sites evolve and get ranked to top positions.

We used machine learning on all those data sets to identify the quickest paths to success and to be able to grab the exact types of tasks you can work on (as a Non-SEO Expert), which will ensure success.

So in terms of successful websites and search visibility, the Squirrly 2020 Smart Strategy which brings you these goals, is a lot better equipped than most beginner-level SEO Consultants.

This moves far beyond what we offered in Squirrly 2019 Strategy.

Smart Strategy (the new Squirrly 2020) brings you unique goals, just like a real SEO Consultant would.

These goals will always be unique and the more you use and complete Daily SEO Goals, the better they will become for you, once it learns more about how fast your site can increase in rankings.

70 Technical SEO Aspects Handled By Squirrly Genius

Squirrly Genius is a brand new digital marketing assistant (it’s a piece of tech, not a human being) created by the Squirrly Company and it is one of your companions inside Squirrly SEO.

Unlike other assistants we’ve made available to you, Squirrly Genius handles many SEO tasks all by itself in the background. It doesn’t even bother you to click elements in the interface.

And it’s working around the clock on your behalf. (Offers the Premium Features from Yoast SEO, RankMath, SEOpress, All In One SEO, to you for FREE. Yes, just read the final list on this page and you will see.)

There are over 80 Potential Daily SEO Goals you can encounter from time to time depending on pages you choose to focus on, but those are handled by Squirrly’s SML (Squirrly Machine Learning)

The 70 Aspects are more or less important SEO jobs that Squirrly Genius does for you. It saves you a lot of time and ensures that you don’t need to write a single piece of code.

Prepares your WordPress Site for SEO Success (as soon as you connect to Squirrly CLOUD for the first time).

  • starts SEO Meta Automation
  • helps you import SEO from plugins
  • completes JSON-LD (used for Rich Snippets) information by default
  • makes all essential SEO settings right after you install Squirrly. Which Means: LESS work for you to do


Maintains good SEO:

  • offers SEO Protection.
  • displays the number of WP Pages it SEO’ed for you.
  • displays the number of post types it currently covers.
  • handles 70 aspects in the background.


Sidebar Green and Red Lights:

  • shows what still needs to be done.
  • if you click the tasks (any of those RED or Green lights), it opens pop-ups that tell you exactly how to turn the Red lights to Green.

That was to help you see an easy overview. More details follow for those who want to read.

All of these are now handled in real-time by Squirrly Genius:

  • Remove duplicate codes
  • SEO protection via plugin
  • SEO protection via cloud
  • Title in every page (automatic creation)
  • Description in every page (automatic creation)
  • Help avoid duplicate title
  • Help avoid duplicate description
  • Automatically write json-ld on each page for schema and rich snippets
  • Get snippets ready and completed
  • Handle canonical links
  • Handle follow nofollow
  • Handle index no index on each page
  • Maintain robots.txt file
  • Check robotx txt inconsistencies
  • Maintain sitemap.xml
  • Enhance sitemap.xml
  • Add support for tracking via google analytics
  • Add support for tracking via google webmaster
  • Extract data via API (if activated) from Google Analytics
  • Extract data via API (if connected) from Google Search Console
  • Keeps custom records for Schema implementation if you experiment with the over 13 types of schemas that we offer
  • Checks permalinks to make sure they are Okay
  • Checks WordPress settings, to make sure they don’t negatively affect your SEO
  • Handles Open Graph
  • Handles Twitter Cards
  • Handles Rich Pins
  • Handles all post types inside a WordPress site, that you tell it to handle (if you have custom types that don’t get detected by default)
  • Handle imports from other SEO Plugins
  • Handles backups for your SEO Data inside the WP site.
  • Handles backups for SEO Data inside our Servers (for content optimized with SEO Live Assistant)
  • Displays the number of WP Pages it SEO’ed for you.
  • Displays the number of post types it currently covers.
  • Protects against faulty no-index definitions.
  • Runs new checks every day to track improvements for SEO and Marketing.
  • Makes all essential SEO settings right after you install Squirrly. Which Means: LESS work for you to do.
  • Completes JSON-LD information by default (automatically ensures Google validation for it).
  • Handles SEO Automation
  • Imports images to your Media Library so that you won’t have missing content issues.
  • Adds tags and alt texts for images by default (only if you want it to)
  • Runs checks to offer you the RED and Green lights inside Bulk SEO Settings.
  • Keeps SEO Audit historical data and helps you compare multiple audits in the same panel.
  • Helps with Open Graph Validation
  • Helps with Rich Pins Validation
  • Helps with Twitter Cards Validation
  • Helps with Rich Snippets Validation
  • Preview Social Media Sharing and how your pages will look when shared
  • Facebook Previews, powered by TrueRender
  • Twitter Previews, powered by TrueRender
  • Facebook Pixel advanced options for eCommerce.
  • Facebook Pixel tracking with custom rules for custom pages.
  • Handles JSON-LD with WooCommerce data, to create rich snippets for e-commerce (you need to properly setup your WooCommerce. it’s up to you)
  • Google Analytics tracking with custom rules for custom pages
  • Google Analytics FULL integrations, to get accurate Traffic Data in the SEO Audit and to get accurate Google Search Engine readings for quality content (as I said: we look for “quality content” the same way that Google does.)
  • No-Index options made with WebDeveloper-Approved customization levels
  • No-Index specific Custom Post Types
  • No-Index based on custom page rules
  • No-Index based on Sitemap XML settings
  • No-Index based on robots.txt rules
  • Checking robots.txt – your customized version vs what WordPress renders
  • Creating robots.txt
  • Most advanced Sitemap XML
  • Pictures in Sitemap XML
  • Sitemap XML enhanced with Videos
  • Sitemap XML settings for frequency with which you add new content to the site
  • Sitemap XML to get you in Google News
  • Sitemap XML with organized sub-sitemaps
  • Sitemap XML with Page-Level customization options
  • Sitemap XML inclusions / exclusions according to rules based on Custom post Types and Automation Features.
  • Open Graph
  • Open Graph Preview
  • Open Graph BULK work-flow.
  • Open Graph Automation with different rules according to different custom post types
  • Open Graph object Type
  • Open Graph and fb admin page id
  • Open Graph and author URL
  • Open Graph with VIDEO, which makes the video PLAY directly inside Facebook.
  • Twitter Card – large
  • Twitter Card – summary
  • Twitter Card Bulk work-flow
  • Twitter Card Automation with different rules according to different custom post types
  • Twitter Card Preview
  • Checks if you turned all SEO Settings from RED to Green
  • Checks your account Level: Free, PRO, Business, Web Dev Kit
  • Handles Patterns
  • Tells all the other Squirrly tools to take note for the definitions that YOU make as a user, because you can define for your site how long you want certain fields to be (as a best-practices type of things for your brand). If you add META Lengths (it’s an expert-level setting) then Squirrly Genius will ensure your definitions are taken into account in all Squirrly SEO tools.
  • Handles META keywords
  • Removes duplicate META keywords
  • Handles Dublin Core
  • Activate or Deactivate the Snipper on the front-end of your site
  • Can minify Squirrly SEO Metas if you ask it to
  • Late Buffer capability offered by Squirrly Genius, in case your CDN or caching plugin needs this
  • JSON LD Site Type
  • Organization Name
  • Logo
  • Contact Phone Number
  • Contact Type definition
  • Short Description
  • Handles Breadcrumbs
  • Can remove other JSON-LD from your code, if you didn’t place it there with Squirrly SEO (this is optional)
  • Facebook Share Language
  • Adds Social Media Profiles to your org’s JSON-LD for a good semantic definition
  • Handles Analytics js and GTAG js
  • Handles AMP settings and tracking
  • Can tell it to remove logged-in users from Facebook Pixel tracking
  • Can tell it to remove logged-in users from Google Analytics tracking
  • Google Verification COde
  • Bing Verification Code
  • Alexa Verification Code
  • Frequency definitions for Sitemap
  • Ping New Posts (optional)
  • Allows you to define and then enforces your rules: exclusions or inclusions for all Sitemaps created on your WP
  • Handles Sitemap paginations
  • Can fix Relative URLs
  • Handles Favicon
  • Handles Apple Icons for iPhones and iPads
  • Includes the best option for WordPress multisites with regard to how it create the favicon
  • Allows you to rollback the plugin version
  • Allows you to choose whether to keep or delete Squirrly table (from DB) when you uninstall
  • Checks all your tasks from each sidebar, to help you maximize the usage of our SEO plugin and help you get the best results.
  • Ensures that sitemaps don’t get created for potentially empty entries
  • TrueRender: Squirrly Genius handles the social media previews and it shows you the post exactly how IT would get displayed when shared to social media.
  • Handles Users Roles and Security – Squirrly SEO was the first plugin to ever offer this. Squirrly Genius now improves the User Roles and Security a lot and allows powerful customizations.
  • Re-direct manager included
  • Helps you avoid 404 Pages from now on
  • When you change permalinks it will automatically add redirects from old post to new post.
  • Multiple Keyword Optimization – can add as many keywords on one page as it possibly makes sense and calculates your scores properly in SEO Live Assistant.
  • Complete control over any url you want indexed.
  • Complete control over any URL that you do NOT want indexed.

How Does SEO Protection Work?

SEO Protection is one of those unique value propositions that only Squirrly SEO can offer you. It’s due to its unique position on the market.

Moz, aHrefs, SEMrush, Yoast, All In One SEO… they simply can’t touch this.

Why? – it’s all a matter of technology: because we combine a smart and light-weight plugin, with our impressive cloud services, we give you the best of both worlds: the best plugin with the best SEO platform.

SEO Plugins don’t offer you 100% protection, because for some elements, you need server-side crawling.

SEO Platforms don’t offer you 100% protection, because some elements can only be fine-tuned from within WordPress itself.

Thus, Squirrly SEO is in a unique position.

The level of protection against Google penalties and negative scoring is unprecedented.

100% SEO Protection means that your site is safe from the many penalties and negative factors that we check against.

This is made possible if you have ALL the features from Squirrly SEO Activated

  • SEO Metas
  • Duplicate Remover (remove duplicate codes from the source code)
  • SEO Automation (Place all your Post Types inside SEO Automation, to make sure Squirrly handles everything.)
  • SEO Audit
  • Daily SEO Goals – has powerful SEO tests in place to protect against problematic no-index definitions, robots.txt definition problems (or plugins and themes which change how the final file is rendered), and 20 more. – Daily SEO Goals has elements from within WordPress and others from our Cloud Services
  • Focus Pages – make sure you define at least one focus page. It will check using the “Platform SEO” series of tests and the “Platform Health” series of tests.

These make sure that each page (if you placed all post types inside SEO Automation) has:

  • SEO Meta codes (required for good On-Page SEO)
  • Social Media codes (rich pins, open graph, twitter cards)
  • Schema implementation (automatic, you can customize and create tens of types using the Custom option)
  • Great visibility settings (index / no-index , follow / no-follow, canonical URL, in-sitemap / exclude-from-sitemap)
  • Re-directions (if needed ; ensures automatic protection against 404s)

Ultimate protection against Duplicate Content (You can receive Huge penalties which really drag your rankings down, without this)

  • Duplicate codes and definitions inside the source code of a page (many themes and plugins add codes for titles, descriptions, metas, keywords, open graph, json-ld, etc.) -> Squirrly removes these by default if activated.
  • Duplicate Titles in same page (Duplicate Remover)
  • Duplicate Titles across multiple pages (SEO Audit)
  • Duplicate Descriptions in same page (Duplicate Remover)
  • Duplicate Descriptions across multiple pages (SEO Audit)
  • Empty Titles (SEO Automation and SEO Audit)
  • Empty Descriptions (SEO Automation and SEO Audit)
  • Warns against duplicate tracking codes (which can cause problems with metrics inside Google Analytics)
  • You can use Squirrly’s canonical URL definitions (from Snippet and from Bulk SEO) to protect against duplicate written content across multiple pages. A basic level of protection with canonical URLs is activated by default when you install Squirrly.

Protection against faulty No-Index placed by mistake (it happens even to the best developers, and that’s why it’s important to have this SEO Protection feature inside WordPress) is covered by:

  • “Run New Test” button, inside Daily SEO Goals
  • Bulk SEO Settings
  • Focus Pages

There are many features used to verify SEO elements in your site. They are independent from one another., That’s the secret sauce that makes the 100% Protection so powerful. Because they all work together, they have a huge chance of identifying problems that other tools would miss.

How to Start the 14 Days Journey to Better Rankings If I Already Have the Plugin Installed?

If you already have Squirrly SEO installed inside your WordPress and you want to be able to increase ALL your rankings on the Google Search Engine, here’s how to start the Journey to Better Rankings. 14 Days. 14 Recipes you need to follow. They will lead you to that desired first page of Google search.

Then login every day and read the recipe for that day.

What does Squirrly mean when they write Keyword in their tools and documentation?

We use “keyword” quite a lot in our software products and also in our documentation.

Keyword is a word which here and everywhere where we write means:

“keyword or keyphrase (key phrase). it can be made up of one word or ten words. Length doesn’t really matter for the purpose of this definition”

There you have it.

Some people think a keyword is only something like “wordpress”. Whereas something like “wordpress premium themes” is a key phrase.

We don’t care about such lengthy and complicated definitions. We’re calling all of them keywords, in order to be able to provide as much clarity as possible.

If anybody ever asks you about this, just refer them to this page.

At the Squirrly company we also think of topics in terms of keywords.

“WordPress Premium Themes” is a topic and a keyword at the same time. Therefore, we usually just use either “topic” or “keyword” in such cases, so that we do not repeat ourselves.

The topic of a page, of an article, of a presentation, or of a video could very well be the keyword that you’d optimize that content type for.

Does Google Still Take Keywords Into Account When Displaying Search Results?

Answer 1: Yes, the search engine which owns almost 80% of the market does concern itself with showing accurate information regarding that which people try to find online.

OR: read the following answer to your question (Hint: it’s the better one):

Answer 2: Yes, there are clear indicators that prove Google still takes keywords into account when displaying search results. It would be pretty weird to display search results for keywords that someone searches for without using the keywords that someone searches for.

As you yourself can see in Answer 2: you understand what I’m typing much better because you get to read what you intended to read when you wrote your own words.. your own keywords.

My keywords match your keywords, and you prefer Answer 2 as opposed to Answer 1. Therefore, if Google would send you to a page which only contained answer 1, you’d immediately feel like you landed on the wrong page and you’d hit the BACK button in your browser. That would send a signal to Google telling them that you don’t like the page.

Their people and also their system have seen this happening quite often.

In the first answer I provided, I just wrote similar words to your keywords and you felt like you weren’t reading an answer for your exact question.

Engineers at Google are very smart and they know these things better than anyone else. Do not believe the hype, do not believe articles written by others on the web with the sole purpose of making them sound smart and desirable.

By using the right sets of words, it will be easier for your answers and your pages to match the intent of the person searching on the web.

In the last Quarter we’ve seen many indications that Google cares about exact keywords even more than it did in the past. If your page is 100% Optimized for a keyword and the items inside Focus Pages in Squirrly SEO are turned to Green, you will always outrank pages that weren’t written 100% for that exact keyword.

Sometimes, you’ll see the TOP 10 positions for “anime toys” be completely different than TOP 10 positions for “best anime toys”, or “anime best toys”, etc.

Google knows that people need to see the keywords they searched for inside the articles they land on. If you want more indication of this, see how Google tries to match the META Description when displaying search results. Sometimes it doesn’t care about the META Description you wrote. They will show to their user a Meta Description that is as close to the exact keywords as possible.

Therefore, they keep using keywords. [this article is about Keywords in general, NOT about META keywords]

Why Is The Squirrly Live Assistant Not Loading In The Post Editor?

If the Squirrly Live Assistant doesn’t load in your Post Editor or for other Posts Types, please follow these instructions:

  • Make sure you didn’t select any post type for exclusion in Squirrly > Live Assistant > Settings.

  • Set Squirrly Live Assistant Type to Auto if you use both Block Editor and Classic Editor (for Woocommerce Products).
    Squirrly will load as a Floating box in Block Editor and as Integrated Box for Classic Editor.

  • Make sure you check Squirrly to load on Screen Options in Post Editor (top-right corner).
    You can activate and deactivate screen blocks from Screen Options.

    squirrly screen options
  • Deactivate browser extensions that may prevent Post Editor blocks from loading (e.g. Adbloks, Privacy badger).
  • Try to load the Post Editor using another browser or start the browser without any extensions.

Important! A Squirrly user told us that the live assistant wasn’t loading on Firefox and that they had the extension called Privacy badger active.

If the issue persists even after you’ve followed these steps, please contact us so we can look into it.

Does Squirrly SEO Work on WP Multisite?

Yes, Squirrly SEO works on WP Multisite. You can optimize all the sub-sites in the network by activating Squirrly SEO for the entire Multisite Network or you can activate the Squirrly SEO plugin for a specific sub-site.

Note! Each sub-site is considered a new website so you need to connect each sub-site from WP Multisite with Squirrly Cloud.

connect_to_squirrly

If you have a free account at Squirrly, you can connect only one sub-site from your network to your account. If you have up to 7 sites, we recommend you to switch to the PRO plan.

If you connect more websites to a free account by mistake, you can remove the extra websites from https://my.squirrly.co/blogs.

 

remove blogs squirrly

 

How do you know if you have too many websites connected to Squirrly?

Once you connect too many websites to Squirrly, you will get a warning box in the WordPress post editor that looks like this:

too_many_websites_squirrly_seo

Once you remove the extra websites, the warning will disappear and you can continue to use the Squirrly Live Assistant on your website.

Squirrly will not remove or deactivate on-page metas if you connect too many websites by mistake.

How Do I Ping An URL and Ask Google For A (Re)index?

Whether you’re launching a new website, publishing a new piece of content, or updating an existing page, it’s important to let Google know about it so that the bots can crawl and index it as soon as possible.

Now, most website owners want to speed up the indexing process. And luckily, there’s a way to do this.

All you need to do is follow these easy steps:

  1. Add your site to Google Search Console. If you’ve already done this, then you can skip this and move on to step 2.
  2. Go to the Google Search Console Dashboard. On the menu that’s on the right side, select Crawl > Fetch as Google.
  3.  If you want to reindex your site, then leave the field blank and just click Fetch. If you want to reindex a specific URL, then add the words that complete the URL and then click Fetch. For example, if you want to crawl your blog and the URL for your blog is https://yoursite.com/blog, then you need to write “blog” in the field.
  4. Below, you’ll see the status of this process. Once it’s completed, you can click on Request indexing.

That’s it.

Keep in mind that there’s a quota for submitting URLs, so you don’t want to go overboard and do this every time you make a small change on your site.