JSON-LD Structured Data

Google uses JSON-LD structured data (JavaScript Object Notation for Linked Data)  that it finds on the web to understand the content of the page, as well as to gather information about the web and the world in general. A JSON-LD example would be:

<script type="application/ld+json">
  "@context": "https://schema.org",
  "@type": "Organization",
  "url": "http://www.example.com",
  "name": "Your Company",
  "contactPoint": {
    "@type": "ContactPoint",
    "telephone": "+1-401-1111-1111",
    "contactType": "Customer service"

Most Search Engines use structured data from schema.org vocabulary. Google uses the JSON-LD for rich snippets and featured snippets to show populate the search results with more data from each website like Breadcrumbs, Reviews, Article data, Company Info.

JSON-LD in Squirrly SEO is simple and flexible, without the need for you to dive into the actual code. It’s time to impress that Google’s Structured Data Markup Helper and skyrocket your website’s SEO potential with structured data!

Access JSON-LD Settings

Go to Squirrly > SEO Settings > JSON LD from your WordPress Dashboard.

Add JSON-LD Company

The first step in configuring the JSON-LD is to add the Organization data in case you have a business or the Profile data in case you have a personal website.

Make sure you add the company name, logo, contact phone and contact type. Also, add a short description of the company to show it in Google search results when someone searches for your brand.

Add JSON-LD Profile

If your website is a personal website, you need to add the author data to build a valid JSON-LD.

Add your name, job, profile image, contact phone, and BIO description. All these details will appear on Google search results when someone will search your author name.

Configure the JSON-LD Types

After you added the Company/Personal data in JSON-LD it’s time to setup the JSON-LD for each post type in order to load the correct structured data for Google.

There are 2 ways to setup the JSON-LD type:

To set the JSON-LD for a specific post type, go to Squirrly > SEO Settings > Automation, select a Post Type and scroll down to Open Graph & JSON-LD Type field. Select the correct JSON-LD type and save the Automation settings.

Squirrly SEO will know to load the correct JSON-LD data for all the posts from this post type.

Validate JSON-LD Structured Data

To validate the JSON-LD Structured Data you need to access the SEO Snippet from Squirrly > SEO Settings > Bulk SEO and click on the Validate button.

You will be redirected to https://search.google.com/structured-data/testing-tool/u/0/ with the JSON-LD code from Squirrly SEO. You can also validate an URL and see if all the JSON-LD data from other plugins are also correct.

If you have a custom JSON-LD code for an URL, you can select Custom Code at JSON-LD Code and paste your own JSON-LD code. Squirrly SEO will load your custom code next time the URL is loaded.

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