Keyword Research and SEO Strategy

This is the first and the most important step in any SEO Strategy. Without Research you shouldn’t even start your race to TOP 10 Google. You need to find the best keywords within you market that will rank fast so that people will start coming to your website.

Squirrly SEO brings you all the tools you need for the best SEO strategy and will guide you through what you have to do to get the best results you ever had.

Got an old WordPress site?

You can start a new SEO Strategy even if your website is old and has already many indexed articles.

You can focus on the next articles you’ll write or you can update the existing ones for better results in Google.


Keyword Research Tool

The Keyword Research Tool helps you discover long-tail keyword suggestions your site can rank for on the first page of Google directly from your Dashboard. Relevant for the country you want to rank for.

Long-tail keywords have less competition, which means you don’t have to go against SEO mammoths, the industry-leading sites which typically populate the 1st page of Google. So you’ll have a real chance of making your way to the top of SERPs.

Access the Keyword Research Tool

Go to Squirrly SEO > Research from your WordPress Dashboard.

Go to https://my.squirrly.co/user/research from My Squirrly Account.

Squirrly Keyword Research Tool

Squirrly’s SEO advanced algorithms will reveal top keyword opportunities and feed valuable associated data. This up-to-date information will help you assess keywords’ potential; so that you can pick the right ones:

  • Discussion. Shows you how popular a topic is on social media.
  • Search Volume. Allows you to know what Keywords and Topics your Customers actively search for on Google.
  • Competition. Tells you whether you can rank your pages for specific keywords. You’ll STOP Wasting your resources creating content blindly and going after keywords your site can’t rank for. It will all finally make sense.
  • Trend. Shows you the direction in which the interest for a certain topic is heading so that you can be on time with the content you create. Optimizing content for Keywords that have a “steady” or a “going up” trend has the potential to bring you traffic for years to come.

Control your keyword research experience.

The default option of Keyword Research will reveal around 10 results while the complex one can deliver around 50 results at once – that’s up to 50 new ideas for creating relevant content that has the highest potential for achieving top rankings.

What’s more, the industry you’re in will be constantly monitored. This allows Squirrly to suggest new topic ideas you can pursue, even if you’re not actively doing keyword research.

This way, you can be sure that you’re not missing out on any incredible keyword opportunity.


Find New Keywords

The Best Keyword Research Tool for SEO Superstars helps you shape a winning SEO strategy. Find untapped key phrases personalized for your site and country to get more traffic.

Access Find Keyword

Go to Squirrly SEO > Research > Find Keywords from your WordPress Dashboard.

Go to https://my.squirrly.co/user/research from My Squirrly Account.

Follow the steps from the video below and learn how to find the best long-tail keywords that your own site can rank for.


The Keyword Research Tool will give you lists of suggested Key Phrases made out of 2 to 5 words. This way, you can focus on the specific phrases people are actually searching for on Google.

It will also give you an advantage in ranking on the first page. These keywords are selected based on what the top 10 sites for your topic are also optimizing for.

Step 1. Enter a keyword that matches your business

To find the best long-tail keywords, first you need to enter the keyword you would want people to find you for.

Multiple Keywords

If you want to start the research with multiple keywords, just add the keywords separated with comma.
e.g. cat food, dog food

Let’s take for example the keyword “cat food“.

Keyword Research First Step

Step 2. Focus on Your Country’s Audience

You can research keywords for each article by focusing on the countries you are interested in. You now have over 130 Countries to choose from.

This way, you can choose the best words to optimize for so that more people from your country will find you.

Keyword Research Select Country

Step 3. Select similar keywords

To have a targeted keyword research for your country you need to select other keywords suggested by Google and Bing.

After you select other keywords that you want to research, click the Do Research button.

Keyword Research Related Keywords

Step 4. Discover amazing long-tail keywords

The research may take a while until the results are shown. The process is made in real time so that you get fresh information for each keyword.

Every selected keyword will pass through an algorithm which will run over 100 queries on it and on the related keywords found. It will check the competition, social discussion, search volume and the last 90 days trending.

Keyword Research Result List

The research is made for 10-15 results so that the waiting time to be shorter. If you need deeper research you can click on Do a complex research button to get up to 50 keywords.

The default keywords order is made by our system based on the ranking score. Even if a keyword is easy to rank for, if people are not searching for it, you probably shouldn’t use it for your SEO Strategy.


Squirrly Briefcase

How many times has this happened to you? You’ve started researching ideas for keywords you could use in your posts. After a while, the process became so complex, that you lost count and forgot what was the keyword you began with.

It would be a pity to overlook great keyword opportunities because you don’t have an efficient way to stay organized.

The Briefcase feature provides a simple way to keep your best keyword opportunities in a dedicated, single place and build a strategy around your main keywords.

Multiple Keywords Optimization

Squirrly Briefcase is also useful when you optimize a post for multiple keywords.

Just click on Briefcase icon in Squirrly Live Assistant and add one or more keywords to optimization.


Access Briefcase

Go to Squirrly SEO > Research > Briefcase from your WordPress Dashboard.

Go to https://my.squirrly.co/user/research/briefcase from My Squirrly Account.


Add keywords in Briefcase

To add a keyword in briefcase, just click Add to Briefcase from the Keyword Research results.

Add Keyword To Briefcase

Once you added keywords in Briefcase you can go to Briefcase and see all the saved keywords.

Squirrly Briefcase Keywords

Assign Labels to keywords

If you didn’t add any Label yet you need to go to Labels section and create a the labels for your strategy.

To assign a Label to a keyword from Briefcase just click on the menu icon from the keyword row and select Assign Label.

Select one or multiple labels for the selected keyword and click Save Labels button.


Keywords Info

For every keyword in Briefcase you can see in how many posts were optimized for this keyword, if the keyword is indexed in Google and the keyword research info.


Optimize with Squirrly Live Assistant

To see the number of posts optimized with a keyword, first you need to optimize an existing post or a new post using the keyword in Squirrly Live Assistant.

To optimize a post for a keyword, click on the menu icon from the keyword row and click on Optimize for this.

To optimize a post 100% for a keyword, follow the steps from Squirrly Live Assistant feature.


Send to Rank Checker

To see if your website ranked for a keyword you need to send the keyword to Rank Checker. For this, click on the menu icon from the keyword row and select Send to Rank Checker.


Refresh Keyword Research

Over time a keyword could have different research results. It’s important to know if a keyword is still trending or if its search volume changed.

To refresh the research for a keyword, click on the menu icon from the keyword row and select Refresh Research.


Delete a keyword from Briefcase

If you don’t use the keyword in your strategy anymore you can delete the keyword from Briefcase.

Do I lose the optimizations made with this keyword?

By deleting a keyword from Briefcase you are NOT losing the optimization info for the articles in which you used the keyword.

To delete a keyword, click on the menu icon from the keyword row and select Delete Keyword.

If you deleted the keyword by accident, you can do a new Keyword Research for it, add it to Briefcase and all the assign labels will be restored.


Backup and Restore Keywords

We encourage you to backup the keywords from Briefcase periodically to make sure you can restore them in case you work with a team of writers and they have access to manage the keywords in Briefcase.

This feature is also useful if you want to copy the SEO Strategy to another website or when you change your website.

To backup the Keywords simply click on Download Keywords button and Squirrly will create a CSV file with all the Keywords.

The keywords CSV will look like this:

To restore the Keywords just click on Import Keywords button and select the CSV file from your backup.


Import Keywords in Briefcase

If you don’t want to do Keyword Research for your keywords, Squirrly SEO lets you import the Keywords in Briefcase. For this, you need to create your own CSV list of Keywords separated by ; .

Click the Import Keywords button, select the CSV file from your computer and click the Upload button. If the list of keywords is correct you will see all your keywords in the Briefcase.


Squirrly Briefcase Labels

You can Color-Categorize your keywords based on your needs and stay on track with your campaigns.

For instance, you can label them based on the customer journey you want to use them for, such as “awareness stage” or “strong buyer intent.”

Everyone on your team will know what they need to work on in order to enhance your Authority on your main keywords. No more losing focus.


Access Briefcase Labels

Go to Squirrly SEO > Research > Labels from your WordPress Dashboard.

Go to https://my.squirrly.co/user/research/labels from My Squirrly Account.

Briefcase Labels list

Add new Label

To add a new Label in your label list, click on the Add new Label button.

Briefcase Labels Add New Label

In the Label popup window add the Label name and choose the Label color and click on Add Label button.

Briefcase Labels Popup

Edit a Label

Use this option in case you gave a wrong name for your Label or change your Strategy for your keywords.

To edit a Label Name, click the menu icon from the Label row and select Edit Label.

Briefcase Label Edit

Delete a Label

Will delete the assigned keywords too?

By deleting a Label you will NOT lose the keywords assigned to it.

If you want to completely delete a Label, click the menu icon from the Label row and select Delete Label.

Briefcase Label Delete

Squirrly Keywords History

Checking the Keyword Research evolution over time is very important. Keywords can trend differently from week to week and finding the right time to use them in your articles is crucial for your success.

Squirrly SEO keeps a track for the last 100 Keyword Researches you made, together with the Keyword Competition, Trending, Search Volume, Social Discussion.

Add Keywords to Briefcase

To add a keyword in briefcase, just click Add to Briefcase from the Keywords History list.

Use Keywords to SEO

To use a keyword to optimize an article, just click Optimize for this from the Keywords History list.

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