In this section, you can Activate / Deactivate Tracking Tool Integrations with Squirrly SEO.

By default, this option is turned ON.

To Deactivate Trackers, slide the toggle left.

We created the Tracking Tools functionality in order to help you connect your site to Google Analytics and Facebook Pixel – and enable you to access must-know insights about your website’s performance without leaving WordPress.

How to Access Tracking Tools

Tracking Tools are located within the SEO Settings section of Squirrly SEO. Navigate to Squirrly > SEO Settings > Tracking Tools to reach the Tracking Tools panel.

How to Access Tracking Tools

Go to Squirrly > SEO Settings > Tracking Tools

Google Analytics – Tracking Code

The connection with GA enables us to show you must-know insights related to your website’s performance, such as website traffic, page views, bounce rate, and much more.

The connection with Google Analytics can easily be enabled, as long as you already have a Google Analytics account and that account is already connected to Squirrly SEO.

If your account is already linked to Squirrly, all you have to do is click on Get GA Code and Squirrly will bring and display your Code directly into this setting from Squirrly SEO – without you having to do anything else.

So that you don’t have to leave Squirrly, find the code, then copy+paste it back inside Squirrly SEO.

Squirrly will then add the Google Tracking script for your Analytics ID. 

Note that if you have multiple Google Analytics accounts created for the site for which you want to enable the connection, Squirrly will bring the most recent code. Make sure that you know which ID your account has on Google Analytics in case you have multiple GA accounts created for the site on which you use Squirrly SEO.

In case you’ve previously connected your Google Analytics account to Squirrly SEO – but your code isn’t automatically shown after clicking on Get GA Code, then it’s possible that you’ve created your propriety AFTER you connected your GA account to Squirrly.

In this case, Squirrly doesn’t have the latest information related to your GA account. This happens very rarely, but in case you encounter this situation, you can:

  • either reconnect your GA account to Squirrly (from Squirrly SEO > SEO Audit > Settings)
  • go to Google Analytics, get the Analytics ID and copy/paste it into this section of Squirrly.

Leave this section blank if you don’t want Squirrly to add the Google Tracking script for your Analytics ID.

Receive GA3 & GA4 Tracking Code

As we already mentioned, Squirrly uses the Google Analytics Connection (if you’ve already made it) to bring your Code directly into this setting from Squirrly SEO.

A few important notes here:

  • If you’re using any other version of Google Analytics that is NOT Google Analytics 4, then all your GA codes will start with UA – (as shown in the previous image)
  • If you have an account created for Google Analytics 4, then Google Tag Manager enters the equation, and your code will always start with a G – (as in the example below)

If your code starts with G, Squirrly will automatically set the Google Tracking Mode for Analytics to: Gtag.js This defines what code will be placed in your site’s header when Google Analytics Tracking is enabled.

Google Tracking Mode for Analytics: Analytics.js or Gtag.js

AMP Script for AMP Pages

Given that tracking scripts load differently on AMP sites, this option is pretty important in terms of enabling website traffic tracking. AMP doesn’t support certain types of scripts. So it’s important to detect AMP pages and load AMP Support on those pages to ensure that scripts that load on those pages are AMP-supported.

Currently, Squirrly integrated with AMP for WP and AMP plugins. If you enable the option shown below, Squirrly will load the Accelerate Mobile Pages (AMP) support when these plugins are detected on your site.  

By default this option is set to ON.

Load Tracking for Logged Users

You can turn this option ON or OFF.

By default, this option is set to ON.

When turned on, it will load the tracking codes for logged users too.

If you have a membership site, for example, it’s best to leave this option set to ON, and see how much traffic logged users generate for your site. If you have a site that is just meant to showcase and promote your business or services, you can set this option to OFF.

Facebook Pixel

Facebook Pixel is like Google Analytics for Facebook ads! It lets you track visitors events – such as actions that visitors take on your site – so that you can better target your ads and maximize the impact of your campaigns. You can learn more about this here >

Using Squirrly, you can easily get Facebook Pixel up and running with your WordPress site. All you have to do is add your Facebook Pixel Code to this section.

All common Visitors Events will be covered as long as you do this. (including Add to Cart and Initiate Checkout events for WooCommerce sites)

If you choose NOT to add your Facebook Pixel, Squirrly will NOT load any Facebook Pixel code on your site.

All Done!

Once you are happy with all the settings you’ve made in the Tracking Tools section, go ahead and click on the Save Settings button and you are all done here!

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