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Bulk SEO & Snippet

Having a way to monitor and customize the SEO for all the posts, pages, products, custom posts, categories, tags, and even author profiles would be great, right?

With Squirrly SEO > All Snippets > Bulk SEO, we offer you a dedicated place to customize the SEO for the entire website.

No need to be an SEO expert, as Bulk SEO not only lets you customize the SEO but also provides step-by-step guidance to help you set the best METAs, Open Graph, Twitter Card, JSON-LD Structured Data, and Visibility settings.

Bulk SEO is a revolutionary feature that, if used right, has the power to improve the SEO for WordPress site.

What’s more, we made it user-friendly by creating a fun-to-use system that will help you correct the SEO for the entire website in just minutes. All you have to do is turn Red Elements Green, and you will score massive SEO gains for your site.

BULK SEO Navigation is also meant to make working on optimizing your posts as easy as possible:

Bulk SEO & SEO Snippet

Squirrly Bulk SEO retrieves data from the Squirrly SEO Snippet to allow you to preview and edit the Title, Description, Keywords METAs, Open Graph METAs and Twitter Card METAs – for all post types.

Bulk SEO & SEO Automation

Squirrly Bulk SEO uses Squirrly SEO Automation (or SEO Patterns) to add the content in Title, Description, Keywords METAs. The automation is also used for Open Graph and Twitter Card METAs.

What Squirrly Bulk SEO does for you and your website?

Live Assistant for Bulk SEO

Another awesome feature added in Bulk SEO is the Assistant that provides step-by-step guidance and alerts you of problems through color-coding.

 Each Red or Green dot from each section in BULK SEO is clickable. Hover over them to find info about them.

The assistant will let you know if your METAs have the right content, keywords, images, and more. You will also get notified if you added a wrong canonical URL or if you didn’t add an image in Open Graph.

This way, you can make sure you’re not overlooking essential optimization aspects while also saving precious time.

The right side of the screen from BULK SEO also highlights the URL of the page and the Keyword that the SNIPPET was optimized for. Please keep in mind that the keyword from Snippet should be the same as the one from SEO Live Assistant. Should be the same Main Keyword (focus keyword) for the page.

Also on the right side of the screen: you will see more Red or Green Dots. When you click on them, they open Pop-Ups with information, so you’ll know how to turn Red Dots to Green.

You will receive a lot of training by opening those pop-ups and learning from them. Very clear examples on some of those items, to help you understand how to apply them to your own business.

You also have the option to Deactivate one of the Checks made, in order to turn a DOT to Red or Green. This is done from the pop-up that opens when clicking a Red or Green from the right side of the screen.

To make everything even easier to use,  BULK SEO offers filters, so you can easily view the pages that have a certain kind of problem that needs to be fixed (meaning: which is still with a RED dot) for every post type.

Live Assistant refresh

The Bulk SEO Live Assistant will automatically check the METAs after every Save process.
All you need to do is to make all the circles green for better Google rankings.


Access Bulk SEO

Bulk SEO is located within the All Snippets section of Squirrly SEO. Navigate to Squirrly > All Snippets > Bulk SEO to reach it.

Access Bulk SEO

Go to Squirrly > All Snippets > Bulk SEO


By default, the search option in Bulk SEO is set to: Posts with any status (meaning you’ll see all posts from your site, regardless of Publish status)

However, you can also:

So, for example, if you want to make sure that all your posts have an optimized Snippet before they are published, you could select to view all posts that have Draft as their status and BULK SEO will show you which of your snippets for those posts require your attention.

You can also search a post by Title, Description, URL, or keyword, using the search bar in Bulk SEO and then clicking on the Search button. (as shown in the image below)


Open Bulk SEO Snippet

To open the SEO Snippet for a post, all you need to do is to click on a signal circle (the ones next to the post you want to optimize, right side).

If you click on the METAs circle, the Snippet and Assistant will open the METAs section.

If you click on Open Graph circle, the Snippet and Assistant will open the Open Graph section, and so on.

If the Assistant notices any issue in one of the section, the circle color for that particular section will be red.

If the section is correct, the circle will be green.


Edit the METAs section

To edit the SEO Snippet, all you need to do is to click on the Edit Snippet button.

The Snippet will switch from preview to edit mode where you can customize the METAs as you like.

If the Squirrly > SEO Settings > Automation is active, you will notice a blue arrow on the right side of each field from where you can select the available automation patterns. To insert a pattern, simply click on the pattern that you want to insert.

You can see as a placeholder the default patterns for each META.

The default patterns can be set in Squirrly > SEO Settings > Automation for every post type.

If you want to customize the patterns for a particular post, select the patterns from the list. If you move the mouse over the patterns or over the input field, you can see the pattern’s value.

In the METAs section, you can also customize the Description, Keywords, Canonical link (only if you have an external canonical).

Once you finished customizing the snippet for the METAs section, click on the Save button, and the Snippet preview will show the custom information.

Once you saved the snippet, the Bulk SEO Assistant will also update the tasks shown on the right of the screen and let you know if you optimized the Snippet correctly. Your goal should be to turn all tasks Green.


When you Open the Snippet for one of the Pages, Squirrly also offers you Navigation Aid:

^^ so you get tons of clever info, navigation and buttons at a glance.

! Important

In Bulk SEO Settings, you have the option to deactivate the Snippet generated by Squirrly SEO at an Individual Page level. You may have a couple of pages where you won’t need Squirrly’s SNIPPET activated. This is the feature that helps you do this at a page level.

Slide the green toggle that reads Activate Squirrly Snippet for this page to the left to deactivate the snippet generated by Squirrly SEO for that page (URL).

Edit the Open Graph Snippet

Having an optimized Open Graph for your post time is extremely important. The most important things you need to focus on when editing the Open Graph are:

By default, Squirrly SEO uses the featured image of the post as the Open Graph image.

If the post doesn’t have a featured image, it will use the first image used in the content of the post. We encourage you to use a custom image for the Open Graph so that the Snippet preview will display your full image. (as a best practice, for Facebook and Twitter shares, image size should be in the range: 500 to 800 pixels wide)

If the current post is an article or a product page, make sure that the Snippet knows that. Select the correct OG type so that Facebook receives the right information.

You can set the default OG type for your current post type in Squirrly > SEO Settings > Automation.

To set the OG type at a page level, you can select the OG type you want from the drop-down menu, and the OG type you select will apply at an individual page level.

If you don’t set a custom Open Graph title and description, the Snippet will use the title and description from the METAs section instead. Use patterns to edit the title and description, or write custom ones.

SEO Automation (Patterns)

To use patterns in SEO Snippet ,you need to have the option Squirrly > SEO Settings > Automation > Patterns active.

To complete the Open Graph snippet, you can customize the author’s name or add the author’s social media profile links, and the information will show in the Snippet when the post is shared on Facebook. For multiple authors, separate their links using commas.


Edit the Twitter Card Snippet

Twitter shares can bring you more visitors if your post snippet is shown in every share. Make sure you use attractive images, titles, and descriptions with hashtags.

Validate Snippet on Twitter

To make Twitter show your snippet, you need to validate the Twitter Card first for your website.

To validate a card, go to validate the Twitter Card and add your website domain.

Click on the Twitter Card circle in the post row to open the Twitter Snippet and Assistant.

First, the Twitter card preview will show in the Snippet.

To customize the Twitter Snippet, Click on the Edit Snippet button and the Snippet preview will switch to edit mode. Use patterns to edit the title and description, or write custom ones.

By default, Squirrly SEO uses the featured image of the post as the Twitter Card image. If the post doesn’t have a featured image, it will use the first image used in the content of the post.

If you don’t set a custom Twitter title and description, the Snippet will use the title and description from the METAs section instead.

SEO Automation (Patterns)

To use patterns in SEO Snippet you need to have the option Squirrly > SEO Settings > Automation > Patterns active.


Twitter Card Snippet Assistant

If there is an SEO issue that you need to fix for your Twitter, you will see Red Circles in the right side of the screen. In the example below, all circles are Green, indicating that all tasks required for this Twitter Card have been completed.

Clicking on a Red Circle will open Task Details that will offer more information about the task and exact steps you need to take in order to complete it.

Check the Assistant tasks every time you save the Snippet and make sure all the circles are green.


Edit the JSON-LD Structured Data

This feature is very important because Google looks into JSONLD Schema to deliver more easily indexable content. JSONLD (JavaScript Object Notation for Linked Data) offers an easier way to create machine-readable data from websites to promote search results.

Having relevant Schema information for JSON-LD for each post type is also very important.

Before you start to edit every snippet, make sure you set the right JSON-LD/OG Type in Squirrly > SEO Settings > Automation for each post type.

Once you set the right JSON-LD Type in Automation, you need to make sure that Google receives a valid JSON-LD from your website.


Validate JSON-LD Rich Snippet

Validate the JSON-LD from your snippet and if Google Structured Data Testing Tool says that it’s valid it means that you have the right information.

You will be redirected to https://search.google.com/test/rich-results with the JSON-LD code from Squirrly SEO. You can also validate an URL and see if all the JSON-LD data from other plugins are also correct.

Custom JSON-LD Schema Code

You can also add a custom JSON-LD if you want to add reviews, product data, or custom Schema data. Select the JSON-LD code as custom and add your JSON-LD custom code. Save the Snippet, and you’re done.

Note! The settings you make here will overwrite the settings made in SEO Automation for the post type your URL belongs to.

The option for JSON-LD custom code (shown below) will only show if you enable Expert SEO settings. We recommend leaving this to Auto unless you are an SEO expert and know exactly what you are doing.


Advanced Custom Fields Plugin Integration

If you have a plugin such as Advanced Custom Fields, you can customize the JSON-LD code for a particular URL on your site.

Download ACF Plugin here: https://wordpress.org/plugins/advanced-custom-fields/

Create custom JSON-LD here: https://technicalseo.com/seo-tools/schema-markup-generator/


Multiple JSON-LD Types

You can select multiple JSON-LD types and:

Note! The settings you make here will overwrite the settings made in SEO Automation for the post type your URL belongs to.

Simply Hold the Control key (or Command on Mac) to select multiple schema types.


Edit the Visibility in Snippet

Squirrly SEO lets you customize the visibility for every single post, page, product, category, tag, custom post types, and custom taxonomies.

All you need to do is to make sure the Visibility is set correctly for the posts you want to be indexed in Google. All visibility options should be turned ON:

^^ By default, all these are turned ON.

To let a post/page to index in Google Search, switch on Let Google Index This Page. If you want to remove it from Google, switch off this option.

Squirrly SEO will add a robots meta to tell Google to index or not to index the post/page.

The robots META tag will look like this for pages you want to be indexed by Google:

<meta name="robots" content="index">

To allow a post/page to receive authority from other domains, switch on Send Authority to this page. If it’s a page that doensn’t have a lot of value, SEO-wise, (like Terms & Privacy Policy) you may want to switch off this option.

Squirrly SEO will add the appropriate robots meta (follow or nofollow) to tell Google to allow Authority to be sent to your page or not.

<meta name="robots" content="follow">

If you want to exclude a post/page from sitemap.xml, just switch off the option Show it in Sitemap.xml and the page will NOT appear in the Squirrly SEO Sitemap XML anymore.

Post Type Visibility Settings

You can also set the visibility for all posts that belong to the the same post type.
Go to Squirrly > SEO Settings > Automation, select the post type, and set up the visibility for it.

The Visibility settings you’ve made will apply to all posts that belong to that post type – and show in the Bulk SEO Settings as well.

Important!

In case you’ve made a site-level setting that lets Google know it should NOT index your site (in Settings > Reading > Search Engine Visibility > Discourage Search Engines from indexing this site), then all posts in Bulk SEO will have a red Circle for Visibility indicating that those posts are NOT visible to Google.

Discourage Search Engines from indexing this site is NOT a setting that you make using Squirrly SEO. However, because it influences your overall site visibility, it was important to highlight it in the Bulk SEO panel so that you are aware of this issue.

301 Move Permanently 

A 301 redirect is a permanent redirect that passes full link equity (ranking power) to the redirected page. It’s also a way to tell search engines that a page it is trying to reach has been permanently moved to a new location.

Because it passes full ranking power to the redirected page, a 301 redirect is recommended for SEO.

Using Squirrly, you can easily set up a 301 redirect for any URL on your site. This feature is useful for redirecting your website pages to new URLs from old URLs within the website or outside the website.

You can use it when your site or a page on your site has been moved, and you want to point the user to a new page instead.

To create a 301 Redirect, all you have to do is add a VALID URL in the dedicated section shown below.

Note that setting up a 301 redirect will cause the Element from Visibility to turn RED (this is meant to notify you of the fact that search engines will NOT index that URL on your site).

Important!

If you used the SEOPress or SEO Framework plugin to set up 301 redirects prior to using Squirrly SEO, you should know that Squirrly will import the 301 redirects as part of the Import SEO Process.

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