Why Should I Stay Away From Anyone Saying I Need To Use Multiple Keywords In The Pages I Optimize?

Here’s why we recommend staying away from Multiple Keywords used on the same page:

Multiple keywords on a page is a bad idea. Every time a reader is on a page she or he is like: “What is this page about? What am I reading here?” And the answer should be “Photography Training” (for example). It can’t be: “Photography training” and “Photography in the US” and “Photography in Panama” and “Photography Instructor”. It’s incorrect from a journalistic point of view and it ruins the reading experience. It ruins the focus of the article or the page. You’d start talking about multiple topics on the same page.

Also: Squirrly SEO 2017 offers more long tail keywords than ever before, and if we’d ever suggest something like this, we’d start seeing “fitness sports nutrition” optimized together with “fitness and nutrition” on the same page. Which would be wrong for the humans who’d end up on the page.

Then how can I use Multiple Keywords in a correct manner?

The right way to use multiple keywords is to create a Keyword Portfolio. You have multiple keywords that you want to target, so you create multiple landing pages or blog posts that target each keyword. That way, Google will start identifying your keyword portfolio and understand the topics you usually cover with your site, ranking you within that particular market segment. Once you build more great pages with similar keywords, each page optimized just for one of them, it will be clear for search engines that you are an authority in that field.

SEO vs Social Media and other Feeds – Why Multiple Keywords Can’t Work in SEO.

Search works completely different from Social Media feeds or feeds inside Media Websites. When dealing with feeds, the reader skims to see whatever attracts their attention. Then they end up reading that particular thing that “got their eye”. On search engines, people search to find exact information about the exact search query they make. They have a problem. They need a solution to that problem.

They need to read about something. They Need to find and read that exact “something”. It can’t be anything else. Anything else would make the reader figure out that it’s not what they were looking for. They exit the site, lowering your avg. time on page and generating higher bounce rate. Which are super bad signals for Google. It means that Google didn’t offer them the valuable info they were seeking.

Which would be true. They searched for “Photography Training” and they ended up on a page that was mentioning something about “Photography Training” along with “Photography Training Jobs” and “Photography Training near me”

I hope this answers the question. I’ve only ever had excellent SEO results when the topic of my article was very clear due to using and focusing on just one keyword.

The Multiple Keywords approach only ends up ruining the user experience, and due to this it can lead to worse rankings.

About The Author

Florin Muresan

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