Goal for today:
- use Briefcase & optimize your Focus Page for the found keyword. Then index with Search Console.
Let’s start with Briefcase
Now, go to WordPress – Squirrly SEO – Research – Briefcase.
In your Briefcase, add the Direct 1, Direct 2, Direct 3 and Direct 4 keywords that you found yesterday (using the recipe for Day 2 of your 14 Days Journey to Better Rankings.)
If you don’t remember them … if you haven’t already placed your good ideas to Briefcase … then do this today!
Good news: you can find all the research you did yesterday stored in History (keyword research history). Here’s a video for how to use that section.
Get your Keywords inside Briefcase
Good, from now on you’ll have a clearer idea when it comes to how your keyword portfolio looks like. In the future, you’ll know which keywords you can cover with your site, and you can use that insight to guide your strategy.
Let’s Talk about Labels
You’ve seen the video on how to use the feature (linked above).
Here is a lesson that teaches everything about using Labels to group keywords according to Direct / Indirect keywords, page keywords, blog post keywords, eCommerce keywords, customer journeys, and so on.
The lesson will help you understand more about SEO Strategy, so make sure to read it when you get a chance.
Right now, as part of completing Day 3 of your journey, you’re beginning to work on shaping an SEO Strategy. Very hands-on.
Remember, you can always share ideas with the JourneyTeam on Facebook.
Time to Optimize Your Focus Page
Yesterday, you took the necessary steps to ensure you have a good keyword to match your chosen Focus Page.
Today, you’ll use the SEO Live Assistant from Squirrly SEO to optimize that page to 100%. The Assistant will help you get perfect SEO text on your Focus Page. Text that will be great for both Humans and Search Engines. That’s the genius behind Squirrly’s SEO Live Assistant feature.
Go to Edit the page. You’ll see the SEO Live Assistant in WordPress – Edit Post, on the right side of the screen.
Just place your keyword in.
Then follow the guidance from the SEO Live Assistant to get all the sections in the Assistant to turn Green.
Pages optimized to 100% get an increase in traffic of +285%, compared to pages which were not optimized (based on a study made for over 49,000 sites using Squirrly SEO).
However, optimizing your page is not everything. There’s more you can do to achieve better rankings, and the Focus Pages section shows you everything you need.
Google Search Console
Many WordPress sites don’t get indexed at all, or don’t get indexed properly because they are not added to Google Search Console, and Google doesn’t know about them.
In case you haven’t used Google Search Console before, follow only the first 2 mini-goals from tomorrow’s recipe, then come back here and finish your goals for today.
Just complete the first 2 mini goals and then come back to this page.
Also, since you’ve just optimized your Focus Page, you need to tell Google search console (GSC) that you’ve done this step. Otherwise, Google’s algorithms won’t “know” that you’ve updated your page with great optimized content.
So here’s what you need to do:
- if you don’t have Google Search Console yet, make sure to create an account at GSC and that you add your website. This way, it starts getting indexed by Google.
- if you already have GSC, make Google Search Console re-index your focus page. Simply place the entire URL (permalink) to your page into the big search bar you see at the top in the GSC interface. Then look at the buttons. One of them is used to tell Google to re-index the page.
If you’ve completed the goals for today, you’ve taken some essential steps in the right direction.
You’re well on your way to achieving Better Ranking.