Goal for today:
- Send traffic to your Focus Page.
Here’s how you do it.
If you have an Email List: email them about your Focus Page, so that they visit your page and spend time on it (thus creating positive signals for Google through Google Analytics).
You can use Quora Ads to boost initial traffic a bit to your Focus Page. I’m suggesting this because Quora ads are pretty cheap and bring good traffic (from our recent experiments with it). Otherwise, if you have some money to spend, totally try Google Ads for a while. Only use one or two keywords you’ve already researched in previous days of your Journey. Make sure they only display your ad for those keywords and not others.
Share more on Social Media groups and profiles. Again, keep in mind the lessons I’ve linked to from previous days. We massively grew a mobile game development blog some time ago, just by having long content (2,000 words), good Google Analytics metrics, and sharing on social media.
Basically, I’m letting only this be the whole action plan for one day (because it will take you a while to set up your campaigns and get the traffic).
Once you have the traffic, study the time on page and the bounce rate. See if visitors check out other pages from your site.
If the numbers are really bad, then it can mean it’s time to re-write the page.
Don’t be afraid of re-writing. Your purpose, your goal is to get to TOP 10 on Google. It’s an ultra-competitive race, so you really need to push through to get your desired results. And worry not, a lot of great people didn’t get it right from the start.
Take Oscar Wilde for example; Picture of Dorian Gray only became popular after the 5th edition and the 5th market release. He had to keep re-writing it to make it successful. He did that. And now it’s one of the most popular books in classic literature.
If the numbers are good, then you’re ready for Day 12. Here’s what I mean by good numbers:
- Bounce rate below 50%.
- Time on Page (on average) should be over 2 minutes.
Some people use high-quality videos on their pages to keep people longer on the page. Others use great graphics and infographics. Some simply write their pages really, really well.
This is not important for Squirrly. It’s important for Google. It’s one of those things that tells it if the page has quality content.
For landing pages, the bounce rate will most likely be over 50%. That’s because you don’t allow the user to do anything other than place an email address. You could try redirecting to a thank you page which takes the subscribed user to see other content from the site, though. This will lower the bounce rate, even for a Landing Page type of focus page.
That’s all for today! You’re almost at the finish line.