You can read this article here to understand more about how the Keyword Research Tool will help you create better and more successful campaigns for Social Media.
One other component that goes into Squirrly’s calculations for the Competition of a given keyword is the Authority of your Website for that kind of keyword environment.
This sounds fancy and all, but it’s quite true.
Using a combination of “Keywords in Briefcase” and “Market Intelligence”, Squirrly calculates (starting with the PRO account level, which currently means: for PRO and Business plan users) an authority score that your website has for the kind of keyword that you are currently targeting.
Think of it like this:
Your e-commerce store (just an example) is suddenly going after “anime toys”.
Does Google believe you are an authority in this field? – That’s important to know.
If your store was selling wood watches up until now and you suddenly go selling two anime toy products on your ecommerce store, what will Google search bots and potential human beings visiting your store think? – it would most probably be: “what’s the catch? why does a wood watches store sell a Son Goku action figure?”. It’s weird.
Therefore, the tendency would be to try and take your anime toys pages out of search and rank them BELOW other websites who have been selling “anime stuff”, “anime *”, “toys”, “action figures”, etc. for years. And who maybe have tons of pages designated to such sales.
This is the reason why we’re taking a look at your authority for the topic. It’s also why working with a clear Briefcase labeling strategy inside Squirrly SEO will help you long term in everything you do for SEO. It will provide you with great clarity regarding aspects like these.
This is one of the components which make up the Competition score that we give inside our keyword research tool.
Part of the calculation has to do with the number of pages that are currently trying to rank on the web for the same exact keyword.
However, the more correct explanation would be: the number of pages that the Google search engines “thinks” of ranking for that given keyword.
You’ll be able to see for each keyword found by our tool a lot of information.
Some of it revolves around how discussed the keyword is on social media and on forums.
The Market Intelligence feature which powers most of the keyword research looks at many metrics to define how popular a keyword is on social media and forums.
Why would you need to see this for the keywords on your site?
- if you plan new blog posts, you need this. Without it, your new blog posts have very weak chances of being visible on social media because the topic you’re writing about is just not HOT enough in that period.
- if you plan a big campaign, where you’ll also have a social media campaign, your social media campaign has high chances of failure in case nobody is currently discussing about the keywords you’re targeting.
The keyword tool from Squirrly SEO helps you find profitable keywords to use in your content.
For what kind of content?:
- articles / blog posts
- service / product pages
- landing pages
- e-commerce product pages
- e-commerce category pages
- High Volume of Searches (these can bring a lot of recurring organic traffic)
- Low Competition (calculated with Market Intelligence)
- Trendy (if it’s on a good trend, then it will keep bringing awesome results for years to come)
- Discussed on social media (if it’s not discussed, it might not be so interesting, or maybe it’s too niche)
This tool is designed to help you with SEO.
Using Google Keyword Planner for SEO is a mistake. The research tool from Squirrly is the way to go for SEO.
Keyword Planner is only useful for buying ads.